godaddy and google insecure website warning

SSL stands for Secure Sockets Layer, a global standard security technology that enables encrypted communication between a web browser and a web server. “But wait, what is SSL and why do I need it so much?” What a ‘secure' website badge looks like in your address bar Your SEO strategy and content performance could be stellar, but after July 1st, if your website isn’t SSL secured, Google is de-prioritizing it in search results. In this scenario, whomever has better SEO would win right? Wrong! You have your business’ website and your top competitor’s site appear in search results from an international agency looking for strategic marine logistics partner to handle some cargo. So let’s say you’re in the shipping & logistics business. Why this is a GOOD and BAD thing for your business Now, as of late, the search engine giant has been giving a significant increase in search rankings for all sites who do have one (https) over those that don’t (http). will now see your business’ digital storefront slapped with a big ole’ Not Secure warning, which will likely prompt them to make a reflex decision to bounce.įor the past several years, Google-being the world’s most-used web browser-has allowed websites to get away with not being secure by encrypting its data using SSL certificates.

Meaning, all that sweet incoming traffic coming into your website that could potentially be new business, customer inquiries, warm leads, eCommerce purchases, etc.

Godaddy and google insecure website warning